This is the coolest invention ever.. EVER!
Let me start by saying that the 5-Liter DraughtKeg is freaking sweet. Heineken seems to be “thinking outside the box” when it comes to packaging their wares and I applaud that. The Heini-Can, DraughtKeg and now this are completely innovative and, unfortunately, I don’t see any breweries doing that. I tip my cap to you Heineken.
Unfortunately, Heineken blows. Which may be why they continue to come out with these things. Their beer sucks and they need a way to stay “hip” and/or “cool” with “the kids”. The last time I drank Heineken was after Ryan & Lori’s wedding in a hotel room and I was completely plastered, and even then I remember thinking, “Man, this tastes like butt.” Every other brewery spends their time perfecting their beer (sounds crazy huh?) to which re-inventing the wheel, or the bottle in this case, seems rather pointless.
For those of you keeping score at home, here’s the breakdown:
Heineken Innovation? Good
Heineken Beer? Bad
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